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Brand identity: Logos, Visual Systems & Brand Guidelines

LOGO USAGE

Primary logo

logo

The main logo, used on a white background or on a colored background with a white base.

LOGO USAGE

Logo mono

logo

Monochrome logo, for use on colored backgrounds only. Use on multi-color backgrounds is permissible

FONT

Typography

Headings: Blinker

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

a b c d e f g h i j k l m n o p q r s t u v w x y z

LOGO USAGE

Secondary logo

logo

The main logo, used on a dark background.

RULES WITH COLORS

Colors value

Faux-Dark purple

HEX #220E34

RGB rgb(34, 14, 52)

CMYK 35, 73%, 0%, 80%

HSV 271, 73%, 20%

HSL hsl(271, 57%, 13%)

White

HEX #fff

RGB rgb(255, 255, 255)

CMYK 0, 0%, 0%, 0%

HSV 0, 0%, 100%

HSL hsl(0, 0%, 100%)

Dogwood Rose

HEX #d61f5f

RGB rgb(214, 31, 95)

CMYK 0, 86%, 56%, 16%

HSV 339, 86%, 84%

HSL hsl(339, 75%, 48%)

Incorrect use

  • one Don't change the proportions of the logo! The proportions of the symbol are 1:1
  • one Don't change the font of the brand name!
  • one Don't change the location of the brand symbol!
  • one Don't rotate the logo
  • one Don't use brand name lettering without a symbol!
  • one Don't change the color of the logo!